If you’re lucky enough to own a PS3 or a Blu-ray player with Profile 2.0 and you own Transformers then you’re in luck, friend. Dreamworks has let loose a video for BD-Live dubbed “Robot Ninjas”, which is the battle scene between Barricade and Bumblebee. According to HDD, the video was pulled together from “video diary footage and animatics culled by the film’s stunt crew.” Sometime down the road, Dreamworks will release another feature called “What Effing Happened to Mason City”, but there was no timetable announced for that.

Happen to be a HD DVD earlier adopter? Sorry to hear that. Paramount and Dreamworks wants to help switch your library to the winning side and is offering up a $10 rebate. All the studios ask is that when you buy a Blu-ray title of a disk you currently own, mail in a promo certificate along with the proof of purchase from the original disc’s packaging. 

That’s not all good reader, this offer applies to standard DVDs too. The promo will began with Transformers on September 2nd and will run through December 31, 2009.

The recently announced DreamWorks and Intel partnership was expanded upon today with the announcement of InTru3D. The new mark was unveiled by DreamWorks’ Jeffrey Katzenberg at IDF. A clip from Kung-Fu Panda was specifically rendered in 3D for the announcement, wowing the audience with flying spears and falling rocks.

Katzenberg announced that starting in 2009, all DreamWorks features will be authored in 3D. Calling 3D integration was a paradigm shift, he stated (again) that this “was not your fathers 3D”. By holding up a pair of the familiar red/green paper glasses, he called the old way of watching 3D almost comparable to a “cheap gimmick”.
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HP and DreamWorks, two titans of something, have joined forces, not unlike Voltron, to develop a new LED-backlit LCD technology that “provides accurate, predictable color and a simple color management process.” Let me translate. You know how when you view an LCD sometimes colors will look different depending where on the panel they are? I guess that’s a big enough problem for movie producers to go out of their way to come up with a new technology.

Basically, it’s an inexpensive 30-bit LED-backlit LCD. No need for hyperbole.

via TG Daily

Flickr’d

Either DreamWorks is stupid or there are some things going on behind closed doors that no one knows about because there’s really no other explanation as to why they’re still clinging to HD DVD.

“We have a partnership with Toshiba and have an obligation to see this through,” DreamWorks Chief Executive Jeffrey Katzenberg said on Tuesday.

“As you know, we have been well-compensated for our support. It really is in their court at this point to really declare what the next step will be. We’re poised either way to jump into the marketplace when the conditions are right to do so,” he said.

Loyalty is a hard thing to come by these days any way you cut it, but this seems rather ridiculous. Toshiba dropped out, Katzenberg. They don’t give a heap load of dung what you do with “Bee Movie”, either. But then again, digital downloads are more than likely going to put Blu-ray to bed so maybe Katzenberg is onto something.

DreamWorks waiting for cue from Toshiba on Blu-ray [Reuters]

Try as they might, HD DVD isn’t going down without a fight. Whether these titles were lined up before the WB announcement is anyone’s guess, but a few blockbusters are slated for this quarter. I didn’t see Beowulf (2/26) and I think the reviews were mixed, but it’s an exclusive as is American Gangster (2/19) and Bee Movie (3/11). I didn’t see the Seinfeld movie, but I did see Denzel and he’s a plays a pretty good badass.

Did I say something about HD DVD being dead this Fall? Bloops. Paramount and Dreamworks have announced they’ve joined the HD DVD camp and that means you’ll see Shrek 3 along with any other film from Paramount Pictures, DreamWorks Pictures, Paramount Vantage, Nickelodeon Movies and MTV Films. Dude! Ali Larter in her whipped cream bikini in HD DVD! That’s awesome. Blu-ray can have Spider Man 3, it sucked anyways.

Paramount to offer movies in HD DVD [AP via Yahoo!]

Not all 3-D movies are terrible, but most are rehashed pre-teen jokes with adult innuendos and crappy voice overs. While waiting for Spiderman 3 to start, I had to sit through two previews for PG-rated 3-D animal flicks (yes, one included penguins). I thought that was bad, until I read this Reuters report. Apparently, next year and into 2009, almost every studio will be releasing multiple 3-D flicks, with the majority of them geared at the younger crowd. DreamWorks, Pixar, and the whole gang of studios will all be unleashing multitudes of crap upon the silver screen and this we must endure.
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