Remember those Microsoft ads from a little over a year ago, the ones with Jerry Seinfeld and Bill Gates trying on shoes? Of course you do; it’s all the Internet talked about for days. I present to you this shocking photo: Seinfeld using a Mac!

It’s been some time since I’ve written about Plex, the Mac-specific fork of XBMC that, well, is fantastic. It seems Snow Leopard somewhat borked the application, but the latest release is all fixed up. Have a peach.

You can almost hear Steve Jobs flipping out right now. Psystar, notable for its efforts to sell generic PCs with Mac OS X pre-loaded, has just released something called Rebel EFI. It’s software that allows you to instal Mac OS X on generic PCs without having to Hackintosh said PC. (Hackintoshing isn’t for the weak of heart!)

Update: Psystar’s site is down but here are the installation instructions if you managed to grab the trial version in time. Anyone manage to get it to work yet?

You probably know by now that at least some of us here at pretty high on the Zune HD—look at the lengths I went to get it up and running!—but I recognize that not every Mac owner is going to jump through hoops just to be able to use the device. But maybe, just maybe, Microsoft is finally ready to do what so many people have asked it to do: make a Mac version of the Zune software, thereby enabling all the Mac owners out there to use the portable media player a little more easily.

It’s finally happened. After months, nay years of waiting, the Blackberry desktop manager is finally coming out for OS X. It’s currently in beta, but it says version 1.0.0, so it is coming — although the current version appears to have leaked.

Are you ready for Windows 7? Remember, you need go out and get a really nice computer with a nice monitor and lots of hard drive space – basically you’re going to have to get a Mac. Don’t worry, though. It’s easy to switch.

Parallels is essentially a virtual machine that can run almost any version of Windows. The $100 software and hardware solution lets you drag everything from your old Windows PC to your Mac and then run almost all your apps natively under OS X. Viola!

I was talking just yesterday about RuneQuake, my favorite mod for the original Quake game. That led me on a trip down memory lane, complete with reminiscences about RocketArena, epic capture the flag battles, and how much fun first person shooters used to be. I IM’ed a buddy asking if he’d like to join me for a game of nQuake, to which he pointed me to QuakeLive. I pouted a little at how insensitive he was: QuakeLive doesn’t work on Linux, so I didn’t bother clicking over there. Oh if only I had! On Tuesday an update was released that brings QuakeLive to Linux and Mac!

Years ago, I read an article in 2600 describing a system that would track down your stolen laptop. Presumably it was all open source software, I can’t remember. GadgetTrak, which is a company that can track down your stolen gadgets, including Mac/PC, iPhone, BlackBerry, and WinMo phone, has a fun success story that’ll kill a few minutes.

“Our goal is not to build the most computers. It’s to build the best.”

That was Apple COO Tim Cook two days ago during Apple’s quarterly earnings call. Sure, it may sound like spin from an executive who doesn’t have a better answer as to why Apple isn’t competing in the low-end of the market, and thus, gaining market share. But it’s not.

You need look no further than numbers released today by NPD to understand Apple’s strategy. Its revenue share of the “premium” price market — that is, computers over $1,000 — is a staggering 91%. This means that 9 out of every 10 retail dollars that is spent on PCs in that price range, goes to Apple, as Betanews’ Joe Wilcox points out. That, for lack of a better word, is insane.

Analysts and journalists are often quick to point out Apple’s relatively low overall market share (less than 10%). But that completely misses the point of Apple’s Mac business. If Apple wanted to make a range of low-end computers, it absolutely could. And such machines would sell like crazy, boosting Apple’s market share. But there would have to be some trade-off in quality, and perhaps more importantly to Apple, to its high margins. And as it has proven time and time again, it has no desire to give up either.

Launching in September for the Wii, DS, PC and Mac is a childhood favorite of mine, Waldo. Yes, the striped sweater wearing dope is making his triumphant return to the world in the form of a videogame. The question is: where the hell has he been for the last 21 years? I’d like to buy him a beer.

Because Mac users need hard drives more than Windows users. Seagate announced some brand spankin’ new external drives today that include the FreeAgent Go Drive for Mac w/ USB, FreeAgent Go Pro for Mac, a 2TB FreeAgent Desk for Mac and the FreeAgent Go Dock+. The dock is actually really cool.

Seeing as though Snow Leopard is only $29, this just-announced $9.95 update program doesn’t have quite the same impact that it might otherwise have. Still! The deal is that if you buy a Mac on or after June 8, Apple will send you a Snow Leopard DVD when the operating system comes out this fall.

Well done to Sophos, an anti-virus company (to simplify things a bit). Apparently there’s a new round of malware floating around out there that can infect your Mac. Observe!

Panic, the maker of shockingly good Mac software, is having itself a nice little sale that you may want to take advantage of. From now until 11:59 PM PDT on May 29 (so, a little over a day) you can buy Transmist, Coda, Candy Bar and Unison for 50 percent off.

Here’s a random software recommendation for your Friday afternoon enjoyment. It’s Vox, it’s for Mac OS X, and it’s a lightweight music player. No, it’s not going to replace iTunes on your system—there’s no library feature, for one thing—but it’ll play some of the more obscure formats out there.

This is probably the easiest review I’ve ever had to write. It’s about the Clickfree Traveler, an automated backup solution that works with both Windows and Mac; it’s the size of a credit card, as the video here tries to show! (Presumably Linux folk have all written, in raw machine code, their own backup applications.) Literally, you plug it into the USB port of your computer, a small window pops up with a countdown timer, and then it automatically backs up your home directory—/users/ndeleon/ in my case. Provided there’s enough space on the Traveler for your data, it’s all over in a matter of seconds. It’s pretty darn painless.

Again with the Plex. I know, I know. But! Today’s news is legitimately interesting: Netflix is now fully functional within Plex, the best damn Mac media player out there.

Free entertainment hub Boxee keeps on getting better and better. A couple of hours ago, the venture-backed startup released a full API that allows developers to build applications for the open-source platform using a set of API calls in Python and writing the GUI using XML. At the same time, the company is laying the groundwork for a richer App Box, which it refers to as an open application store where they are not the gatekeeper (like Apple for its iPhone App Store) but rather a facilitator.

Heck, they’re even prepared to act as middleman for connecting freelance web developers with companies looking to leverage their API. Hard not to love that type of company.

Boxee is today also introducing a new test version of the Boxee alpha version for Mac and Apple TV (get it here for Intel Mac OS X 10.4+), adding two applications that were built using the brand new API. The new Boxee alpha comes with a lot of music goodness as it includes both Pandora, the popular music streaming service, and RadioTime, which enables their users to access over 100,000 traditional radio stations from across the globe.