Breaking news: UFC is popular. THQ has revealed that it sold 2.5 million copies of UFC: Undisputed, its fighting game based on the UFC license. And now you know why EA is making EA Sports MMA: big, fat cash.

Do not expect UFC to look the other when it comes to online piracy of its various pay-per-view events. Dana White, the company’s president, recently told the Vancouver Sun that he and the UFC will do whatever it takes to eliminate piracy. “It’s gonna cost us a lot of money, but guess what, it’s gonna cost them [pirates] a lot of money. It’s gonna get to the point where it’s like, fuck it, maybe we shouldn’t pirate MMA anymore.” This is not a very forward-thinking way of looking at the problem, no.

Here’s a conspiracy theory for you (someone call Jesse Ventura): is EA Sports MMA intentionally going to stink in order for EA Sports to lose the Strikeforce license and later acquire the UFC license? Let’s see.

I’m over here watching the Strikeforce show on CBS and there’s ads for EA Sports MMA all over the place. So I’m like, “hmm, maybe EA Sports has posted the trailer on its Web site yet?”

Consider this a friendly reminder. Tonight at 9pm ET on CBS (in the U.S.; I’m sure there will be plenty of streams, though, which you can find on your own) two of the big stars from EA’s upcoming EA Sports MMA video game will hit each other very hard. Fedor Emelianenko, the big Russian guy who could well be the best MMA fighter of all time (or is that Sakuraba?), will fight Brett Rogers, of whom I know nothing.

Strikeforce (UFC’s closest competitor here in the U.S.) promotes one of the bigger fights of the year tomorrow in Fedor vs. Brett Rogers. It takes place in Chicago, which explains why EA Sports just held a press conference there to reveal more details of its upcoming MMA game, entitled EA Sports MMA. EA Sports says that Strikeforce will be the “premier” mixed martial arts league in the game, and that well-known referee “Big” John McCarthy will be in the game.

“Funny” videos on the Internet are often abysmal, but this one I like. I’d describe it, but suffice to say, that’s why it’s a video. For. You. To. Watch.

Even casual fight fans know that last night was UFC 103 and Mayweather vs. Marquez. No spoilers here, of course, but I do encourage you all to, I don’t know, buy the replays or find them wherever you find things these days. While on the topic of mixed martial arts, full credit to whatever marketing company put this ad together for Norton Anti-virus. Yes, that’s Kimbo Slice, and he’s admonishing a caterpillar.

I’m sure you’ve all heard by now, but just in case: Fedor will not be fighting in the UFC any time soon, as he has signed a contract with rival promotion Strikeforce. So if you’re were hoping, one day, to see him fight Brock Lesnar, well, it looks like you’re out of luck.

Here’s an update to something I touched on the other day: Does Fedor’s inclusion in EA’s MMA video game preclude him from fighting in the UFC? Apparently not, if you believe what UFC president Dana White said at a press conference yesterday.

Looks like Fedor Emelianenko will, in fact, be in the upcoming EA MMA video game. Fedor, as he’s known to MMA fans, currently fights in M-1 Global, which is an MMA organization based in Russia.