Nintendo’s next console has been the subject of countless rumors, and every time something comes up, someone at Nintendo vehemently denies it. A new console? Perish the thought! Well, I never! But at the Japan Media Arts Festival on Saturday, Shigeru Miyamoto himself said that yes, Nintendo is working on new hardware. There wasn’t much said beyond that, so it may be that it’s something totally different from, say, a Wii HD, but since we have a recent DS release, it’s safe to suppose it’s something that’s definitely new.

It’s too early to say whether Natal will be a hit — too early to really even say if it works or not, really — but we know it’s captured the imaginations of gamers and developers alike. But apparently it didn’t impress Nintendo when they were (allegedly) pitched with an early version of the tech back in 2007. To be fair, it was in a rougher state than we have seen it, and of course Nintendo already had a working motion control technology and another in the works.

Still, it’s interesting to think what might have happened if the big N had snapped it up instead of the big M.

Can we agree that Modern Warfare 2 was an average shooter, just one that happened to be backed by a gigantic marketing budget? It wasn’t bad, certainly, but the story was bat-shit crazy—Red Dawn was more plausible—and No Russian was so clearly developed to spark controversy. This is why this Mario story warms my heart so. New Super Mario Bros. Wii is now the fastest-selling game on a single console to reach 10 million units sold worldwide. The previous record holder was Grand Theft Auto: San Andreas.

Game & Watch is the name of a series of (now) simple LCD handheld games Nintendo produced between 1980 and 1991. The small devices still enjoy cult status among hardcore retro gamers (just look at these prices on Ebay), which means it’s not that big a surprise that toymaker Takara decided to come up with three new keyholders that are designed exactly like Game & Watch units.

Let’s not mention the disturbing trend that’s been cropping up lately – namely that gaming studios are taking a tip from Hollywood and seem to be rehashing a lot of old titles instead of coming up with new ones – and instead rejoice about the recent rumor-turned-official announcement: NBA JAM is coming for the Wii.

For those of you who have graduated from college in the past decade, you may want to relive the glory days of playing Super Smash Bros. until 4AM, except this time you’ll just skip an entire day of work instead of a morning class or two. On the plus side, at least you live in a marginally cleaner apartment now.

Nintendo has gone ahead and let loose some information concerning its early 2010 lineup of games and accessories. For starters, from February 14 onward there will be two new Wii Remote colors: pink and blue. These new controllers will feature the Wii MotionPlus add-on standard. Black and white Wii Remotes will still be available as well.

As for games across all of Nintendo’s systems, here’s a partial list of Wii, DS(i), and downloadable titles that we can expect in the early part of next year:

Fans of the Legend of Zelda games who happen to leave the house once in awhile don’t need to be told that today marks the newest installment of portable Zelda games, as The Legend of Zelda: Spirit Tracks hits store shelves for the Nintendo DS and DSi for $34.99.

In your face, parents all over the world. After pleading with your children to quit rotting their brains with non-stop video game playing, your suggestion of playing a board game instead has backfired on you with the Nintendo edition of Monopoly.

Numbers don’t lie and it’s pretty clear the that the Nintendo DSi LL won the first round against the PSPgo. And it’s only been two days.

Japan’s biggest gaming magazine, the Famitsu [JP], has given Nintendo’s newest Mario game New Super Mario Bros. the highest honor in the latest issue. All four editors who tested the game gave 10 points out of 10, resulting in a perfect 40/40 score.

Nintendo started offering a video distribution service for Japanese Wii owners this May, attracting about 800,000 customers by late September in this country. In the same month, Nintendo promised their free channel will be made available to Non-Japanese Wii owners next year, at the same time announcing they’ll start offering paid content (in Japan) very soon. And since the weekend, we have that fee-based streaming video service [JP] over here.

It must be pretty darn easy being an analyst at one of those fancy Wall Street firms. Take this story, that Nintendo may well launch an on-demand video service for the Wii here in North America next year. Japan’s Nikkei reported the same thing nearly two months ago, but it’s only now that someone at Lazard Capital Markets has officially predicted such a store for the North American market.

I haven’t played through all of Super Mario Galaxy, but what I did play was pretty forgiving. Compare that to the punishing, yet rewarding, difficulty curve of the original games or newer games like Demon’s Souls — it’s like comparing a sprint to a ramble. However, Miyamoto has stated in a recent interview that Mario Galaxy 2 will be “really challenging,” which is encouraging. They need to remember that their company has its roots in games that were hard as coffin nails.

New Super Mario Bros. Wii hits stores today, and it will probably be on of the biggest games of the year. (Little Tommy and Little Susie shouldn’t be playing Modern Warfare 2!) To celebrate the launch of this latest Mario game, Nintendo invited its fans to the Nintendo World Store in New York yesterday. In addition to being able to buy the game a whole day early, fans could participate in a Mario tournament, get their picture taken in Mario garb, play the older games in the series, and meet Gary and Alison from Nintendo Week.

These days, when people aren’t talking about the Apple Tablet, they’re talking about how Apple’s next target is the Big Three gaming companies. The iPhone will topple them! The iPhone is a revolutionary gaming device! Well, certainly a little optimism is warranted; the iPhone has inarguably changed the landscape of mobile phones, personal media players, and to a lesser extent personal computers. Why shouldn’t Apple extend its holy sovereignty to gaming?

It already has, in fact. But Apple has come kicking and screaming the whole way. The iPhone, you understand, was not meant to be a gaming device, and in Cupertino, Apple’s intentions are paramount. Apple could never accidentally create a platform for gaming; if it wasn’t meant for gaming (or enterprise, or medical use, or reading e-books, etc.) from the beginning, Apple doesn’t want it happening at all. Because if Apple didn’t intend it, it’s outside of the bounds they set into the platform (regardless of how well it works, much like tethering) — it breaks the mold and, ironically, that’s the last thing Apple wants. And there are plenty other reasons not to expect Apple to jump into the gaming arena any time soon.