I am a huge Nooka watch fan and and it’s fun to see what they’ve been up to lately, especially on the marketing front. This little video features the new Nooka mascot, a wee fellow who looks like some kind of Chinese mooncake god.
I am a huge Nooka watch fan and and it’s fun to see what they’ve been up to lately, especially on the marketing front. This little video features the new Nooka mascot, a wee fellow who looks like some kind of Chinese mooncake god.

Sometimes I hear people complain about Tokyo Flash watches being too abstract and unreadable but I think this new watch from Japan sets the bar even higher.
Matthew Waldman at Nooka made some limited edition glow-in-the-dark versions of his watches for Kanye and tried to give them to him but was rebuffed for not understanding the “back stage pass.”
Check out Matt’s comments below… he explains the whole thing. We’re morons.
They’ll probably be making these in a limited edition for sale soon, so keep an eye Nooka.com. The new rubber line is great and comes in lots of excellent colors. Check out the cobalt blue.
They also said Rihanna dance number sucked dance number was kind of weird. Who knew?

I’ve been clearly failing our dedicated watch readers with my coverage of odd and sexy designs. Take the Nooka Zirc for example. It has a 45mm face with a 22mm band and looks like a Dick Tracy watchphone — but isn’t. The dots show the hour and the long bar shows the minutes. It’s $350 but trust me, Matt Waldman makes a mean watch.