Is it a big deal? No, but it does mean that Palm has some apologizing to do. And it could also mean some of the WebOS source may leak out slowly if more GPL code hits the deck.

Artifex Software Files Copyright Infringement Lawsuit against Palm, Inc.

San Francisco, CA (December 3, 2009) Artifex Software Inc. today announced that it has filed a lawsuit in the United States District Court for the Northern District of California against Palm, Inc., based on Palm’s unauthorized copying and distribution of one of Artifex’s registered technologies. Artifex is the developer and copyright owner of muPDF, a high-performance PDF rendering engine. Artifex is well-known as the developer of the Ghostscript family of interpreters. muPDF is Artifex’s lightweight PDF interpreter targeted at the PDA and ebook markets. Palm improperly integrated muPDF in the Palm Pre’s “PDF viewer” application without Artifex’s authorization. Palm’s unauthorized copying of Artifex’s copyrighted muPDF is widespread, as Palm has included “PDF viewer” in every Palm Pre unit shipped since the product’s launch in June 2009.

Artifex is a pioneer in open source software providing page description language renderers for PDF, PostScript, XPS, and PCL under the GNU Public License (GPL) and also under standard commercial license terms for those companies unwilling or unable to comply with the terms and conditions of the GPL. Over 100 companies license Artifex PDL technologies including HP, IBM, Konica, Kyocera and Xerox. Millions of users have benefited from the ability of Artifex PDL technologies to preview documents on the screen or provide high quality raster for hardcopy output.

According to Miles Jones, president of Artifex Software, “As evidenced by the number of companies that legally license our technologies, muPDF is an outstanding technical choice for a lightweight, high-performance PDF renderer. Artifex makes the choice simple for those who copy Artifex software for distribution: Comply with the terms of the GPL, sign an OEM license agreement with Artifex, or do not distribute our software. We have an obligation to protect our copyrights for ourselves, for our customers, and for every member of the open source community.”

Palm’s own documentation admits including Artifex’s muPDF in Palm’s Pre product as the PDF rendering engine in their PDF viewer application, but Palm neither obtained a commercial license from Artifex nor complied with the terms of the GPL. Palm’s intentional refusal to comply with the terms of the GPL means that Palm willfully copied and distributed muPDF without authorization, and any and all such copies infringe Artifex’s exclusive copyright.

About Artifex

Artifex Software Inc., headquartered in San Rafael, California, is the developer of muPDF and the highly regarded Artifex Ghostscript® PostScript, XPS, PDF and PCL interpreter technologies. Ghostscript software began in 1986 as a freely available alternative to Adobe’s PostScript products and is now widely recognized as a premiere independent implementation of all the leading page description languages. Artifex® offers the most complete software solution available for host-based applications and the embedded printer marketplace, including all major PDLs (PDF, XPS, PostScript, and PCL), fonts, and font rasterizers. Artifex commercially licenses and supports muPDF, Ghostscript®, GhostXPS®, GhostPCL®, and GhostPDF® technologies. muPDF and Ghostscript software are also distributed as open technology under the GPL, freely available on the net for unsupported use, but not for distribution in proprietary commercial products. For more information visit www.artifex.com.

Amazon is running a deal on the Palm Pre and Palm Pixi, selling the new-ish Sprint smartphones for $80 and $25, respectively, with a two-year contract and free activation.

The Pre runs for $150 directly from Sprint, while the Pixi normally sells for $100. You have to deal with $100 mail-in rebates on both phones, too, whereas the Amazon deal includes an instant discount. The free activation deal lasts until November 23rd.

Palm Pre Phone (Sprint) [Amazon.com]

Palm Pixi Phone (Sprint) [Amazon.com]

[via Barron’s]

Palm and Sprint have taken a very different approach to the launch of the Pixi than they did with its slightly older and slightly brawnier brother, the Palm Pre. In the days leading up to the Pre, both parties were on full attack mode; keynotes were held, massive tradeshow booths were built, full page newspaper ads were run, and countdowns ticked away. With the Pixi? They’ve got a commercial.

Compared to Palm’s last run, the marketing campaign surrounding the Pixi is decidedly more average – and after spending a few days with the phone, I’d say they made the right decision there.

Read the rest of this entry at MobileCrunch >>

It’s a new day at Palm. The Pixi, Palm’s Treo-esque addition to the WebOS line-up, is getting new commercials without Miss Crazy Face and her magical Pre. Instead, you get hot people taking pictures of each other and having fun.

This is the kind of commercial that I call the McCafe (or Devin’s lifestyle in Seattle) – excited people doing something exciting. It’s a big departure from Palm and a points to a move towards the mainstream.

It’s a nice change and look forward to our Palm Pixi review shortly.

Pricing details are as follows:

It will cost just $99.99 with a two-year service agreement, after a $50 instant rebate and $100 mail-in rebate and be available at Sprint stores, online at www.sprint.com, through telesales at 1-800-SPRINT1, and at Best Buy, RadioShack and select Wal-Mart stores.

To refresh your memory, the Palm Pixi is the second WebOS phone, this time with a Treo-esque keyboard.

Palm Pixi Available Nov. 15 for just $99.99
Exclusively from Sprint
Application development for Palm webOS devices powered by America’s most dependable 3G network will be a leading topic at Sprint’s Open Developer Conference starting today
OVERLAND PARK, Kan. – Oct. 26, 2009 – Sprint (NYSE: S) today announced Nov. 15 as the first day of nationwide availability for Palm® Pixi™, exclusively available on America’s most dependable 3G network1 from Sprint2. It will cost just $99.99 with a two-year service agreement, after a $50 instant rebate and $100 mail-in rebate and be available at Sprint stores, online at www.sprint.com, through telesales at 1-800-SPRINT1, and at Best Buy, RadioShack and select Wal-Mart stores.
“We are excited to offer the new Palm Pixi to our customers in time for the holiday season, and it’s a great addition to Sprint’s industry-leading device portfolio,” said Kevin Packingham, senior vice president – Product Development, Sprint. “Simply put, this phone is fun and easy to use; with its multi-touch screen and full QWERTY keyboard, it’s a great device for messaging and social networking at a price everyone can enjoy, and delivers so many of the great features people love about Palm Pre™ in a fantastic new form factor, making it a huge hit for consumers.”
Running the Palm webOS™ mobile platform, Palm Pixi lets the user keep multiple activities open and move easily between them, like flipping through a deck of cards, using natural gestures. This allows for easy movement between messaging and email or searching the Web while listening to music, and items are rearranged simply by dragging them. Universal search also makes finding things easy, providing results from both the device and the Web.
Palm webOS brings together the user’s most important information from their phone, at work or on the Web into one logical view. In addition to linking information from Google™, Facebook®, Microsoft® Exchange ActiveSync® and LinkedIn®, Palm Pixi adds Yahoo!® integration to Palm Synergy™3. Palm Synergy offers:
• Linked contacts – A single view that links contacts from a variety of sources, so accessing them is easier than ever.
• Layered calendars – Calendars can be seen on their own or layered together in a single view, combining work, family, friends, sports teams or other interests, and the user can toggle to look at one calendar at a time, or see them all at a glance.
• Combined messaging – See all the conversations with the same person in a chat-style view, including MMS, even if it started in IM and switched to reply with text messaging. The user can also see who’s active in a buddy list right from contacts or email, and start a new conversation with just one touch.
A new Facebook application will be available with Palm Pixi, so users can see and comment on all the latest news from friends and easily update their status. Palm Pixi features an exposed full QWERTY keyboard, multi-touch screen and a durable, removable rubberized back cover.
While Palm Pixi comes with a charger included in the box, Palm recently introduced the Touchstone™ charging dock, the first inductive charging solution for phones. Touchstone, along with the Touchstone compatible back cover (both sold separately), allows Palm Pixi to be set on top of the dock without worrying about connection, orientation or fit. The device remains active while charging, allowing access to the touch screen, movies or video, or the speakerphone option. Touchstone is available in Sprint stores nationwide for $79.99 and includes a Touchstone charger and USB wall charger. The Pixi Touchstone back cover is also available for $19.99 (plus taxes).
Palm Pixi requires activation on a pricing plan including unlimited data, such as Sprint’s Everything Data plans with Any Mobile, AnytimeSM, which give customers unlimited mobile calling on the Sprint network to and from any U.S. wireless carrier, unlimited nationwide texting, email, Web browsing and much more, starting at just $69.99. The Simply EverythingSM plan from Sprint offers a truly unlimited experience for only $99.99 per month, a savings of $1,200 over two years versus a comparable AT&T iPhone® plan4. (All price plans exclude surcharges and taxes. Other exclusions apply.)
Customers who subscribe to an Everything Data plan are also automatically enrolled in Sprint Premier, the industry-leading loyalty program. The Premier program provides customers with great benefits such as annual upgrades, discounts on accessories, anniversary rewards, rate plan checkups and “first to know” information about the latest at Sprint.
Palm Pixi will take advantage of the Sprint Mobile Broadband Network (inclusive of data roaming), which reaches more than 269 million people, 18,652 cities and 1,838 airports. The Sprint Networks (inclusive of data roaming) have more than twice the coverage of AT&T’s current 3G network and more than 15 times the coverage of T-Mobile’s current 3G network, both based on square miles5.
Sprint is also the only wireless carrier to offer Ready Now with trained retail associates to work one-on-one with customers to personalize their Palm Pixi, set up features and demonstrate how it works before the customer leaves the store. Customers have the choice of sitting down with a Sprint retail associate at the time of purchase or they can schedule an appointment for a later time at www.sprint.com/storelocator.
Application developers will have a chance to learn more about Palm webOS at Sprint’s ninth annual developer conference beginning today in Santa Clara, Calif. The Sprint Open Developer Conference is open to all developers and will feature information through speaker sessions and coding camps on developing applications for a range of platforms, including webOS. Palm is a premier sponsor of the conference, and Ben Galbraith and Dion Almaer, directors of Developer Relations for Palm, will be giving a keynote address in addition to running several breakout sessions and coding camps focusing on the webOS platform. For details, go to http://developer.sprint.com/devcon2009.
Customers who would like to register to receive additional information about Palm Pixi can register at www.palm.com/pixi.

When your smartphone drops from $299 ($199 with contract) to $79 over a summer, you have to wonder what’s going on. Two rumors are circulating this AM, one that Palm is laying off folks, perhaps in the Windows Mobile team.

UPDATE from Palm: “We are not laying people off. As we continue our transformation we are better aligning our staff with our business objectives.”

The estimated sales for the Pre topped out at somewhere under the 810,000 range (Palm reports it sold 810K units last quarter and states at least half of those where Pres) at the end of August and they went from $299 ($199 with contract) to about $79 in about eleven weeks. While this might be normal for a feature phone – the subsidy kicks in once they’re sure that the early adopters who simply must have the LG Chocolate have had their fix – this isn’t good for a smartphone that was supposed to be the lead invasion force for a new WebOS smartphone renaissance.

Finally, Palm has backed off over iTunes Syncing. The latest WebOS update doesn’t sync with iTunes and won’t be syncing with iTunes any time soon. After using brute force and then running to the USB standards body, the company may have finally given up.

The end of Palm will come quickly this time. They’ve been idling for too long – since about 2004, in fact – and if they can’t push through their first year with at least some modicum of success it’s over.

For more info about Palm’s numbers check out Jason’s post about the 810K figure.

This deal is of course for new subscribers that sign a 2-year agreement, but the end price is the cheapest we’ve seen yet. With prices this low, it kind of makes you wonder how much the Pre’s little brother, the upcoming Pixi, will be when it’s finally available. [Walmart via everythingpre]

Other countries should be just about the same. Click through for the UK release.

O2 today confirms that the Palm® Pre™ phone will be available in the UK on 16 October exclusively on the O2 network. Customers can purchase the new device directly from O2, the Carphone Warehouse, Phones4U and Business partners who are part of O2’s specific partner programme. It will also be available for purchase online from the O2 shop at www.o2.co.uk/shop.

www.o2.co.uk/palmpre

Ronan Dunne, CEO of Telefonica O2 UK said “Today’s announcement reinforces O2’s position as the home of the smartphone. With the addition of the excellent Palm Pre to our already extensive portfolio, we will continue to offer our customers the widest range of the very best devices on the market today.”

“There’s a lot of excitement about Palm Pre in Europe as we continue to expand Palm webOS products across new carriers and countries,” said Jon Rubinstein chairman and chief executive officer, Palm, Inc. “We look forward to launching Palm Pre with O2 so people in the UK can see firsthand how Palm webOS offers a new and better smartphone experience.”

Palm Pre for consumers

Palm Pre is free to O2 customers taking out a 24-month contract and to customers taking an 18-month contract at £44.05 or £73.41 per month. See attached table or the O2 website for full tariff options. All customers will receive unlimited UK data browsing over O2’s HSDPA network and unlimited access to 7,500 Wi-Fi hotspots through both The Cloud and now BT Openzone.

The Palm Pre will also be sold with some innovative accessories. The Palm Touchstone Charging Dock allows connectionless charging of your Palm webOS™ phone. Palm Touchstone is based on inductive technology based inside the Touchstone Charging Dock which allows you to charge the handset without connecting a wire directly to it. The Touchstone and Back Cover will retail at £44.11 a saving of £10.

Palm Pre for Business

Palm Pre running Palm webOS is a powerful business device, offering Palm Synergy features, multitasking capabilities, a full sliding keyboard, touch screen, robust messaging, GPS, and compatibility with 3G and secure Wi-Fi networks. It delivers business capabilities, including support for Exchange ActiveSync policies.

Palm Pre will be available on current O2 business tariffs as a monthly bolt on, with the device available for free to account holders on all business tariffs from £30.91on a 24 or 36-month contract. Palm Pre business customers can also receive the same benefits as existing O2 business customers including unlimited calls between O2 customers, unlimited calls to ten landlines, shareable minutes and texts between users plus multi-user billing and activation and free, 24×7 access to business customer care specialists. www.o2.co.uk/business

Palm Pre is the first phone based on the all-new Palm webOS™ software, which brings mobile applications together in a unique and intuitive multi-tasking platform that enables consumers and businesses to connect to their information in more useful and useable ways.(1) Palm webOS introduces Palm Synergy™, which brings your information from the many places it resides into a single, more comprehensive view of your life.

The Palm Pre features a smooth, elegantly rounded ergonomic design and a physical keyboard that slides out only when needed, Palm Pre is engineered to feel natural in your hand and comfortably small in your pocket. When closed, Palm Pre is ideal for phone calls, web browsing, music, photos and videos; when open, Palm Pre is optimized for email and text messaging. With its curved slider and gesture-controlled touch interface, Palm Pre fuses exquisite design with the revolutionary Palm webOS software for fast access to content on the device or web.

You get the feeling that Palm had something to hide today. On the surface that makes no sense, considering it officially announced the Pixi, the company’s second webOS-based phone, this morning. (The company’s first webOS phone, the Pre, launched to much fanfare last June, owing to an almost Bill Goldberg winning streak-like level of hype.) But as you’re already aware, Apple had an announcement or two of its own today, including the inclusion of a digital camera on the iPod nano. It’s unfortunate, but Apple events are really the black holes of this industry: on Apple event days, no other tech news can escape out into the wild. That is to say, unless your company name is Apple, Inc., you’d be better served laying low for the day, and make any announcements later in the week.

So what is the Palm Pixi? It’s a phone, yes, and one that will be available on Sprint, and only Sprint, before the Holidays. (Whether or not Pixi eventually makes its way to other carriers in unknown right now. Palm’s keeping mum on that type of talk.) Like the Pre (and iPhone), it uses a multi-touch touchscreen interface. Also like the Pre (and also unlike the iPhone), it has a physical QWERTY keyboard. What you prefer is just that, a preference, but let the record show that I do, indeed, fancy a physical keyboard over a virtual one. There’s nothing wrong with buttons, no matter what Steve Jobs would have you believe. The Pixi also supports EVDO Rev. A, so it should be plenty fast for you guys. (Unless, of course, you live in a modern country, with an equally modern infrastructure, and laugh at us poor Americans who have to put up with 3G/EVDO!) It also runs webOS, the same not-too-shabby-at-all operating system found on the Pre. So it’s safe to say, in my brief time with the phone this morning, that if you like webOS and/or the Pre, you’ll probably like the Pixi.

That’s where the similarities between the Pre and Pixi end. And to be fair, those are huge similarities: both use the same operating system (which is a nothing it not functional) and similar touchscreen wizardry, the two most noticeable character traits of a phone, aside from carrier and coverage, something which Palm has little control over. (It can’t help it if Sprint stinks in your area, just like how RIM can’t help that T-Mobile stinks in mine.) The most immediate difference, obviously, is the overall shape of the device. The keyboard doesn’t slide out this time around, but rather is ever present. It definitely feels less, I don’t know, “fancy” to have an always exposed keyboard. It’s sort of like those crazy sports cars that have front lights that recess into the body, versus a standard family sedan.

The Pixi is longer than a folded-up Pre, but not as wide. It’s also lighter by a few grams. So, yes, smaller.

Where did it loose all that girth, if you can even call it that? Well, the screen is smaller than the Pre’s by 80 pixels. In practice, this means that, for example, fewer names can be displayed on a contact list, which translates into one or two more finger swipers per round trip, if you know what I mean. Some aspects of the UI have also been tweaked to accommodate the smaller screen. It’s not something that the average person is going to notice and freak out over, but I’m sure it’ll make a bullet point on some silly cellphone message board argument.

That’s who this phone is targeted at, by the way, more everyman than tech addict. The reason why there’s no fold-out keyboard is to give people immediate access to text messages, Twitter updates, Facebook silliness, etc. (That was one of the complaints I saw during the first round of Pre reviews, that since the keyboard was always recessed, the phone didn’t feel as “immediate” as people would have wanted. The things people complain about, I tell ya.) In a sense, it’s a very capable first smartphone that you might give someone, or recommend they buy. What kills me, though, is that there’s no Wi-Fi.

I repeat: there’s no Wi-Fi. That’s right, a would-be smartphone in 2009 (nearly 2010!) doesn’t have a feature that’s become so commonplace that now even Verizon Wireless phones support it. (Oh, burn!) Does the lack of Wi-Fi kill the experience? No, of course not, but using the debate skills I learned on The Simpsons: Come on. Come on! You cannot market a whiz-bang, golly gee phone today and expect to get away with not including Wi-Fi. At least not from the likes of us. That said, I doubt too many of the everymen who this is targeted at will give a damn, to be honest.

So why did I open this with an ominous phrase? Two reasons. One, there’s nothing really new here, per se; it’s the Pre, just parred down. There’s nothing wrong with that, of course, but we’re all so damn conditioned to appreciate only the shiniest and newest that maybe Palm wasn’t so smitten this time around. Two, as all the Apple haters know, today is unequivocally Apple Day. If Palm was so confident in the Pixi’s ability to “wow” you all, then why would it wait to this week to make any sort of announcement? Push the announcement back a week, and you have the whole tech press devouring every morsel of Pixi news.

As it stands, we’re currently working on post 9 billion on What the iPod Means in 2009, so to say that the Pixi may initially get lost in the shuffle is a bit of an understatement.

So, again, if you like webOS, there’s no real reason why you wouldn’t like the Pixi. And if you don’t like the lack of Wi-Fi or always visible keyboard, that’s why there’s the Pre, which is now $149. Pricing for the Pixi will be revealed as we approach the actual release date, which is currently penciled in for the Holidays.

The Pixi is a non-slider with touchscreen and full keyboard. It will cost about $149 with two year contract and rebates on Sprint. You have 8GB of on board storage and it takes 2-megapixel pictures – down from the Pre’s 3-megapixels.

There is no Wi-Fi, a dealbreaker for many. The Pixi will be available in multiple “Artist Series” styles and will be available around the holidays.

The Pre costs about $199 – cut to $99 for a bit and then raised back up – so a $50 savings isn’t much when it comes to a device without Wi-Fi. I think the average smartphone buyer is looking for a few things in a device – a touchscreen, 3G networking, and, ideally, some alternative form of transfer. This doesn’t have it.

That said, it’s a fascinating move by Palm. Either they wanted to bury this news in the Apple event today or they foolishly thought this would overshadow the event. I’m betting on the former.

WebOS is a contender but with phones like the Hero and the Tattoo appearing on the horizon and HTC really taking a a hard look at its competitors – and eating them – Palm may be barking up the wrong tree.

We’ll have hands on later today.

Thin Palm Pixi Phone Puts

Fast, Intuitive Communication at Fingertips

Palm’s Thinnest Phone Yet Expands Palm webOS Line with Customizable Style

SUNNYVALE, Calif., Sept. 9, 2009 – Palm, Inc. (NASDAQ: PALM) today introduced the Palm® Pixi™ phone for faster, more intuitive and personal communication in a compact and customizable design.(1) With the instinctively useable Palm webOS™ platform, strikingly thin design, a visible full keyboard and fashionable personalization options, Palm Pixi lets you express yourself in amazingly useful ways. It’s scheduled to be available exclusively from Sprint in time for the holidays.

“With Palm webOS, we’re creating a new, more intuitive smartphone experience defined by unmatched simplicity and usefulness,” said Jon Rubinstein, Palm chairman and chief executive officer. “Palm Pixi brings this unique experience to a broader range of people who want enhanced messaging and social networking in a design that lets them express their personal style.”

In addition to linking your information from Google™, Facebook and Exchange ActiveSync, Palm Pixi adds Yahoo! and LinkedIn integration to Palm Synergy™ and assembles it all in a single view.(2) You can get your Yahoo! contacts, calendar and IM, and access to your LinkedIn contacts, including job titles. Synergy on Palm Pixi makes messaging easier by showing you all your conversations with the same person in one chat-style thread, so you can start a conversation on AIM Instant Messenger, Google Talk™ or Yahoo! Messenger and continue it by text message later.(3)

Complementing the phone’s already rich Facebook integration with the contacts, phone, calendar and photo applications, a new Facebook application will be available with Palm Pixi so you can see and comment on all the latest news from your friends, as well as easily update your status. The phone’s full QWERTY keyboard puts it all at your fingertips, and the multi-touch screen lets you move back and forth between open applications using natural gestures.(4) The unique removable back cover is rubberized, making it scratch-resistant, slip-resistant and durable.

Personalization with Style

For those who want to express themselves with some extra style, Palm is introducing the Palm Pixi Artist Series. Designed by some of today’s most unique and compelling artists, these numbered, limited-edition back covers let you change designs to suit your mood. You can see the first collection in the series, as well as information about the artists, at www.palm.com/artistseries. Palm will be showcasing the fashionable new Palm Pixi with the Artist Series covers this week at the Mercedes-Benz Fashion Week in New York (Sept. 10-17).

You can also tailor Palm Pixi to your interests with downloadable applications from the Palm Beta App Catalog, including the latest entertainment and social networking applications such as Local Concerts by iLike, and Yelp™.(5) You can use Palm media sync to customize your phone with music, photos and videos from iTunes (Versions 8.1.1-8.2.1)(6), or use the on-device Amazon MP3 store to purchase individual songs or full albums over-the-air.(3)

“Palm Pixi continues Sprint’s leadership in providing useful and innovative devices on America’s most dependable 3G network,”(7) said Dan Hesse, chief executive officer at Sprint. “We are pleased to be the first carrier to bring this device to market and offer both devices in the growing Palm webOS family. Sprint’s Everything Data plans, which provide unrestricted access to the Internet, mobile content and applications, and our Ready Now retail experience make for a perfect combination with these new Palm products.”

The Sprint Mobile Broadband Network reaches more than 271 million people, 18,652 cities and 1,838 airports, and Sprint’s networks are now performing at best-ever levels.

Customers who purchase Palm Pixi will benefit from Sprint’s Ready Now, which the company pioneered to help customers leave the store educated, comfortable and confident about the phones they’re taking home. It is like having a free personal trainer that educates you on all your phone can do by setting up all the applications you want to use on the device.

Palm Pixi is also the perfect complement to Sprint’s Simply EverythingSM plan, which provides unlimited nationwide calling, texting, email, social networking, web browsing, GPS navigation, Sprint TV, streaming music, NFL Mobile Live, NASCAR Sprint Cup Mobile and much more for only $99.99 per month. It’s a savings of $1,200 over two years versus some comparable competitor plans.

Palm Pixi Features

High-speed connectivity (EVDO Rev. A)
2.63-inch multi-touch screen with a vibrant 18-bit color 320×400 resolution TFT display
Gesture area, which enables simple, intuitive gestures for navigation
Exposed QWERTY keyboard for fast messaging
Robust messaging support (IM, SMS and MMS capabilities), including Google Talk, AIM and Yahoo! IM
High-performance, desktop-class web browser
Integrated GPS(8)
Multimedia options, including pictures, video playback and music, and featuring a 2-megapixel fixed-focus camera with LED flash, and a standard 3.5mm headset jack
Email, including Exchange ActiveSync (EAS) (for access to corporate Microsoft Exchange servers), as well as personal email support (Google push, Yahoo! push, POP3, IMAP)(9)
Bluetooth® 2.1 + EDR with A2DP stereo Bluetooth support
8GB of internal user storage (~7GB user available)(10)
USB mass storage mode
MicroUSB connector with USB 2.0 Hi-Speed
The first handset to launch with Qualcomm’s high-performance MSM7627™ chipset
Proximity sensor, which automatically disables the touch screen and turns off the display whenever you put the phone up to your ear
Light sensor, which dims the display if the ambient light is dark, such as at night or in a movie theater, to reduce power usage
Accelerometer, which automatically orients web pages and photos to your perspective
Ringer switch, which easily silences the device with one touch
Removable, rechargeable 1150 mAh battery
Dimensions: 55mm (W) x 111mm (L) x 10.85mm (D) [2.17 in. (W) x 4.37 in. (L) x 0.43 in. (D)]
Weight: 99.5 grams (3.51 ounces)
Sprint services, including Sprint TV® and Sprint Radio, Sprint Navigation, Sprint’s exclusive NFL Mobile Live and NASCAR Sprint Cup Mobile Live

Availability and Pricing

The Palm Pixi phone is scheduled to be available from Sprint in time for the holidays. Pricing for the phone, as well as the limited-edition Palm Pixi Artist Series covers, will be announced closer to availability. Customers who would like to register to receive additional information about Palm Pixi and be notified when it’s available can register at www.palm.com/pixi.

In addition, effective today the Palm Pre™ phone from Sprint is available for $149.99 with a two-year service agreement and after a $150 instant rebate and $100 mail-in rebate. You can find this great pricing at Sprint stores, on the web (www.sprint.com) and by calling Sprint’s telesales group (1-800-SPRINT1). With the new Palm Pixi phone, and Palm Pre at a lower price, Palm and Sprint are bringing greater choice of Palm webOS phones to a larger audience.

iSync 3.1.0, to be shipped with Snow Leopard, has struck another blow against Palm. What is it this time? They’ve removed Palm HotSync support, relegating thousands of Centro, Treo, Zire, Tungsten, and Palm Pilot users to the darkest corners of Obsoletia. When will this arms race end?

Writes AppleInsider:

It does not appear that the discontinuation of legacy Palm OS support in iSync is at all related to efforts by Palm to trick iTunes into syncing data with the new Palm Pre as if it were an iPod. While Apple doesn’t provide a public syncing system for using iTunes, it does provide public APIs for any developer to hook into Mac OS X’s Sync Services.

No, it does not appear this way because Palm is busy trying to forget it’s decade of madness and missteps and couldn’t care less for you and your Life Drive.

Pre-thinking brings us the latest Tamara Hope Pre Ad with young Tamara talking more to her Pre than directly at us.

Interestingly, Tamara looks much better when she isn’t Palm’s ghoulish Pre homunculus. Click through for a pleasant surprise.

Lets say you just finished hacking and cracking your myTouch 3G through the just unveiled rooting process. With the myTouch lagging behind some other in the looks department, your first quest is to retheme it. You’d heard about a Palm Pre skin, which decks Android out with Pre-esque visuals from top to bottom. Partly out of spite and partly out of genuine curiosity, you set out to find it.

Sorry Charlie, it’s too late.

[...] his significant expertise in strategic brand design and management to Palm’s global advertising, marketing communications, PR, events and web design.

Good enough. Palm doesn’t have to do much on its packaging – the Pre package is really cool – but Zwerner was once the Senior Art Director for Apple and Director of Packaging for the company in 2003.

I think the goal here is to create a unified brand design for the next Palm devices. My hope is that he puts that demonic spirit of a girl killed by an exploding Palm Treo back into its soul catcher.

Advertising and branding are very complicated and very unpredictable fields, and success can be measured according to any number of metrics. Modernista, the ad agency behind the soft-talking-lady ads that only occasionally seem to be talking about phones, seem to be measuring success based on attention. Of course, the attention is almost entirely negative, but that doesn’t faze them.

In an article in Ad Age, Executive Creative Director at Modernista, Gary Koepke, discusses the oft-maligned “Ms. Hope” spots.

The Pre is probably being talked about more than other phones right now because of the marketing and advertising, and that’s a good thing. Could the ads work harder to show exactly how the phone works? Yes, but we knew it would be polarizing people to have a woman not shout at them and tell an interesting story.

“Polarizing” is industry-standard code for “universally mocked,” in case you’re confused.

There’s nobody involved in an iPhone ad, and ‘Your life is on BlackBerry’ — isn’t that great? Instead of having a life? We wanted a middle ground between those two places — what about the people who want a really great smartphone?

Yes, what about those people? I would submit that the first step towards good advertising is knowing your audience. An advertiser must ask first of all, who is the product for and who is the ad for. Is this an ad for women, for men, is it for experts, for novices? In this case, it’s for experts, since he says it’s about people who want a great smartphone. They’re not aiming at the feature-phone set, they’re aiming at established users of smartphones.

Now that that’s established, what is the strategy of the ad? Are you trying to explain? Convert? Attack? Do you want to be direct or indirect? Sell it whole or piecemeal? For Palm, it has to be conversion, because as they’ve always said, this is about taking smartphone users from other platforms (they’ll likely target Eos ads at newer and upgrading users). Let’s see what they came up with.

Okay… so the target is expert smartphone users and the object is conversion, that much was evident from Palm’s strategy and Koepke’s statement. Then why the devil is their ad a soft-spoken lady telling parables about jugglers in the park?

I can only imagine that Modernista felt that Palm’s whole new approach to the smartphone OS required a more meta approach to advertising. But meta-advertising and oblique advertising have a bad reputation for a reason (Welcome to the social, anyone?) — if your meta-idea is difficult to process, your supposedly insidious advertisement gets knocked out of the target brain by the next shiny object that appears on screen.

Welcome to the viral failure

I’m not a director of creative whatever, but as a consumer and writer I’m a special kind of expert on advertising: I know when it’s working on me. And simple observation of the internets after each ad hits reveals that it’s not working on anybody who sees one and can write about it. This wouldn’t be a problem (dumb, weird ads have succeeded before) — except I and people like me, the ones most impervious to this kind of advertisement, are the target audience.

The ads may have been effective if they were promoting something else, I can’t think of what — lotion, maybe, or a really nice oven. Actually, anything with a signal feature that makes it okay to have the majority of a 30-second spot be some lady’s opium-addled face, and only a tiny bit be the product itself (”Woah! Did you see that crazy oven?”). That’s cognitive contrast, and that’s okay if the essence of your product can be gotten across in a moment. Car companies get away with nonsense ads because they show a car. Fragrance ads get away with them because one ad is as good as another when you can’t smell the product. But in Palm’s case, nothing is shown that leads to any comprehension. Just bafflement — and not the kind of bafflement that makes you google things.

This discussion could go on and on, of course, into different theories of this and that, but I think that the smartphone-using set has definitively rejected these ads. They simply don’t work, because the most compelling aspect of Palm’s proposition (the damn phone) is de-emphasized almost to non-existence. And despite the smooth nature of the spots, they don’t fail gracefully.

[via Giz and BGR]